Monday, July 08, 2013

Leaving the promised land

Raw printed skirt from Marimekko and bathing suit from Seppälä

As promised in my last article, I will take this opportunity to share another secret skill of mine that will help you defeat any Matkot scenario.

Thursday, July 04, 2013

From Norrland with love: Lost and found

Silken scarf from Custommade

I have finally reached my destination far away from everything, with a lost iPhone 5, a lost passport and the joy of boarding a plane with my boarding pass left in my luggage during the check in. Luckily, the lost items were found and will be delivered to me by post at the end of the week, hopefully.

Matkot, Matkot not

Seppälä dress, Forever 21 handbag in Tel Aviv

Back in Tel Aviv, I decided to hangout at the beach, but keeping a reasonable distance from it. You will understand why in a minute.

Tuesday, July 02, 2013

From Norrland with love: Preparing

House of Dagmar top and Hunky Dory blazer

For me packing is like a holy moment. I love organizing, matching, ironing and trying outfits, but it takes so much effort that I always push it to the last moment and the moment is now!

Thursday, June 27, 2013

Beating the odds

If you wonder why I don't write as many articles as I normally do, it is due to my new hobby and the summer slowly arriving.

Tuesday, June 25, 2013

Just Do It

Remember when I told you about my relationship with sports and how I don't want to be associated with them? Well, don't think for a second that the purchase I did today has anything to do with me changing my mind. I still dislike doing sports. It is in my gene pool.

Monday, June 24, 2013

Keeping it simple

Mango dress

Sometimes, the simplest outfits get totally forgotten because they seem to be too simple when you want to get properly dressed.

Saturday, June 22, 2013

Midsummer in Sweden

A couple of weeks ago, I wrote an article about the National Day of Sweden and the general lack of interest for it. The Swedish Midsummer is another story.

Monday, June 17, 2013

Monday Zombie Monday

Monday Zombie Monday

Here you have a person that suffers from insomnia and premenstrual syndrome (PMS), also known as the worst combination ever. I don't know what went wrong, but there was something that kept me up all night. By all night I mean all night, even if the nights are quite short in Scandinavia during the summer. So the day started on zombie mode for me.

Friday, June 14, 2013

A designed lifestyle

A designed lifestyle

Today, I decided to write an article about the fabulous Spring/Summer 2013 edition of BON, a Swedish fashion and lifestyle magazine that I love. I have been looking at the stunning pictures, read the articles and then done it all over again. It is just such a beauty. The structure of the cover, the bright but yet pale colors of the print and the creative layout.

Thursday, June 13, 2013

A small step outside my comfort zone

It is raining outside and any look I'll be trying to get will be ruined when I step outside. I decided to take a huge step outside my comfort zone. This is time for an experiment.

From Tel Aviv to Jerusalem

From Tel Aviv to Jerusalem

If you like beaches, bars, partying and shopping, then Tel Aviv is the place to go!

Wednesday, June 12, 2013

Collaboration cuteness

Ladies and ladies, let me introduce you to the cutest thing right after my kids and right before kittens. The prettiest shoes on the planet. A collaboration between Melissa and +Vivienne Westwood Anglomania.

Beyond simplicity

Beyond simplicity

Simplicity is what I think most of the time when I get dressed. I hardly ever go for clothes with patterns and strong colors. I admire all the people out there that are able to mix and match powerful colors and patterns.

Hair talk time

Lately, I have been thinking about changing my hairstyle. From blond to dark, from long to short. I have even considered cutting bangs again. I'm just so tired of ponytails and that my hair is only nice when it's newly washed.

Tuesday, June 11, 2013

Shopping ambivalence

Shopping ambivalence

Remember when I went to a sale at Elin Maria's boutique a couple of weeks ago? Those pants are a bargain from that sale. I love them so much! They are from Rodebjer. Totally awesome with heels. I wore them today with a blouse from +Åhléns' Wera and the black shoes from yesterday that I had found deep down my closet. At the sale, I found so many nice clothes, but nothing regarding the summer collection. I had a discussion with a friend and came to the conclusion that the previous season must have been so much better.

Monday, June 10, 2013

Julia goes shopping in the promised land

Julia in Tel Aviv

Freshly back from Israel, Julia, one of our associates, decided to share her shopping experience and some product testing in the promised land. This is how her tale will be remembered.

Skinny jeans Monday

Skinny jeans Monday

We are Monday and I realized that I suffer from a strange syndrome called "office narcolepsy". I get so sleepy when I sit down at my desk, that I feel like I'm 15 years old attending a history class, thinking about anything else than Napoleon's campaigns. This is not a joke. I am totally serious here! Last week, I actually fell asleep at my desk. Time for a change, as it seems I won't be smelling any vacation in the nearest future.

Friday, June 07, 2013

Totally addicted to pink

Pink nail polishes

It seems to me that it's rehab time. Yep, I've just found out when I checked my drawer that I'm addicted to pink nail polishes!

Thursday, June 06, 2013

National Day of Sweden

National Day of Sweden

Today was the the National Day of Sweden (Sveriges nationaldag) and the graduation celebration for students. The city was packed with dressed up people and so was I.

Wednesday, June 05, 2013

Rodeo Drive: The WOW Factor

Hugo Boss Rodeo Drive

When I stood in the dressing room at Hugo Boss Rodeo Drive, the girl working there approached me and said: "If you don't WOW it, don't buy it. If you WOW it, buy it and you'll love it!".

Monday, June 03, 2013

Hippie-wear for the summer


You might have heard about people that get pets like cats and little cute rabbits for summer and then just leave them off in the woods when vacation is over? The same goes for the hippie outfit. Admit it. Oh how we love to pick out the V-jeans from deep down the closet, the embroidered blouses and tops, leather bracelets, feathers, the bright colors combined with naturals and wooden earrings...

Heavenly food and delicious sweets

Selection of food, drinks and sweets from the deli

Do you remember the old saying "don't shop when you are hungry because evil rabbits will hunt you down and..." Well, I don't. I was starving and I went to the local deli shop and bought these pretty, delicious and absolutely gorgeous little things. Oh my! Where to start?

Today's outfit: Terrasse Sunday

My Sunday was really wonderful. I have been spending it with my family and friends on our terrasse. I did some shopping to make it cosier. I wanted to make it feel warm and welcoming. I have been cooking for a while and after that I have been chilling on the terrasse's sofa.

Saturday, June 01, 2013

Today's outfit: Relaxed weekend

Ooooooh Friday! Celebration time? Oh yes. Check out these silver loafers I bought myself today. I think I can wear them with everything and I bought them in fear of destroying the ones I bought last Friday. Remember? The pearly ones, moccasins? I just love them too much.

Friday, May 31, 2013

Today's outfit: Roland Garros

Today, I did something I have never done before. Look at the thing on my head. I have never wore one before. By never, I mean never in my entire life. This is totally outside my comfort zone. Stick with me, I'll tell you why.

Monday, May 27, 2013

Dead or Alive?

As surprising as it may sound, some people actually say they can't tell if I'm tired or not. I'm not sure whether it's a compliment or not, but to straight this out, here's the entire checklist to see if I'm more dead than alive.

Friday, May 24, 2013

My new darlings

Look at those darlings I bought during lunch today. I saw them, tried them and, ooooooh lord, I so kept them!

Pyjamas love

Let's have a little talk about night-wears that turns into day-wears (in reality with a little effort, it's not like you sleep in your pyjamas and then just slip into your heels and voila ready to go). But anyways, I have a vision of a little more romantic me that every morning wakes up in cute little pyjamas with my hair in a cute mess.

Thursday, May 23, 2013

Black diamond super deal

Today I went out. I had like 2 hours off during the afternoon and I wasn't really searching for anything, but the shopping fairy was with me and showed me the way to the best buys. So much fun! Finally I made some really good deals.

Wednesday, May 22, 2013

Let's talk about skin care

As I had a few requests on the products I use, I'm going to give you the entire list and with that, my daily routine.

As a teenager I had acne. Not a massive problem, but an annoying one. My solution to that problem was to poke, squeeze and wash it with strong and cheap alcoholic products and I kept wondering why the problem lasted. (Really, they should hand out "the being a teenager manual" in every school. Oh, I forgot, we have Google now!).

Monday, May 20, 2013

Today's outfit

The sunniest day in Sweden so far. I celebrated with getting dressed as if it was 0 degrees Celsius. Blouse from Custommade, navy cardigan from Lindex, black blazer from Karen Millen, Armani watch, beret from H&M, jeans from Replay, and shoes from Vagabond.

Let's talk about Make-up

When I studied to become an make up artist about 10 years ago we learned to to the foundation all cover up. No matter if it was a bridal make up, party, day, night or transvestite make up, you covered the entire face in thick foundation and loose powder.

Saturday, May 18, 2013

Diet version hair routine

Sometimes i just get so tired of my hair routine. Just to look a little descent takes so much effort! I have fine hair, wool-like with some curls. It gets quite dry and often very fluffy puffy, 100% annoying. Usually I wash it, blow it and brush it. It takes about 40 minutes and 40 minutes of my morning is 40 minutes I rather use for sleeping. Actually, when the alarm clock sets off in the morning I'm more dead then alive.

Thursday, May 16, 2013


I walk. A lot. Approximately a billion hours a day. When you walk a billion hours a day you have a lot of time to spend on thinking. On one of those walks I started to think about what I think about. Mostly it was observations of what I saw around me.

Today's outfit: Boheme in town?

Boot cut jeans à la ABBA (thank you Jenny, love them all though I find it quite hard breathing but really who needs air? So 2011), vacation-bought top in Paris, Cavalli heels, Gucci sunglasses, Bianco bag,  and vintage necklace.

Tuesday, May 14, 2013

Bad everything day? There is a cure

Some days are just meant to be bad hair days, bad skin days, make up disaster days and the clothes just don't seem to fit and if it has gone real bad you could end up starting a nuclear war, by mistake. Today was one of those days (so far no war, thank God I kept calm) and to  make you and me prevent those future days, here is a checklist for you to print and save.

Monday, May 13, 2013

Monday celebration

Went by a flower shop to get these darlings for someone dear. Just wanted to show a little appreciation and why not do it on a Monday?

Saturday, May 11, 2013

Today's outfit

Sunny and awesome day in Stockholm. I wear a custommade cotton sleeveless blouse, Replay jeans, and that yellow blouse. Adorable, isn't it? It's from Turn Over. Necklace vintage and shoes from Vagabond.

Friday, May 10, 2013

Foundations test: The verdict

So, remember I was asked by my skin therapist earlier this week to try on a few foundations from different brands? Such a fun mission! She brought me make up from three different brands. Nimue, Pür and Palina easy going minerals.

Choosing outfit of the day

When I'm choosing the outfit of the day I'm most of the time very stressed and I select one is that it looks good but still feels good.

The routine is I run with the kids to school and then head back to my home-office. The only time I meet people during the day is at lunchtime and maybe during the power walks on my way to and from school.

I'd like for my life to be a little more eccentric and sometimes it is, but most about the time it's just not. Still, I want to feel chic, but on a no time effort. So I have come to realize the secret is about having a smashing hot, colorful part of the closet only for this purpose.

So maybe in the morning, I would put on those tight skinny pants, blouse, blazer, and heels, but hey, it just doesn't happen. In panic, I look for my favorite jeans, put them on, with a camisole in lace and a colorful cardigan and scarf. On my feet, sneakers in white or navy. This is how I do it most of the time so I made a part of my closet to fit this style.

I bought several nice cardigans in happy colors. Several camisoles in different fabrics. Lace and silk are favorites!!! Then as I don't have time to choose among a billion accessories I focus on buying scarfs. Voilà, trendy happy closet!

Here are some snapshots from that one part of the closet. So many colors, yet they do so good together!!!

Tuesday, May 07, 2013

Le T-shirt parfait

I'm going to a Springsteen concert this Saturday. To make myself feel better about this (sorry Bruce but you are not my cup of tea when it comes to music), I bought myself a Bob Dylan t-shirt.

Ray-Ban & white jeans: Today's outfit

Sådärja, nu ere vår tame' 17! Det betyder Ray-Ban och ankelbyxor. Ankelbyxor!!! Jamen bara smaka på ordet, världens bästa plagg. Snyggt till allt! Idag plockade jag fram mina vita ankeljeans fr Malene Birger, Blus fr Maison & Scotch, Cardigan fr Holly & Whyte och platåskorna fr igår, vagabond, är på idag med. Läderskärp h&m, skinnväska fr Bianco. Shoopeluubapabibop.

Monday, May 06, 2013

Today's outfit

The sun is shining and the weather is sweet, makes me wanna move my dancing feet. Trench from sisters, jeans from Replay, shoes from Vagabond, silk blouse from Custommade, sunglasses from Prada, leather belt and my cap are from H&M.
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